As the "C" Industry evolves, companies are looking to expand into new legal markets. I'm familiar with and friends to a powerhouse company (Honu) that is killing it with their edibles & concentrates. The product is phenomenal, the package is la-git, and the direction is expansive. They are live in three states with three immediately ready to launch. There is so much growth going on with this company, it's great to see!!! 4E has worked with this company for months in sourcing equipment & consulting on business development. Over the next several years, I'm sure we will see great things from the family at Honu.
The markets to which companies have access to is determined by several factors. One factor is the existence of laws allowing ANY type of legal cannabis business in their state. Then, there is the state guidelines that define what legal cannabis business is allowed. These are just a few factors to be considered by the entrepreneurs investing and operating in the "C" Industry.
There there is the access to capital. Some states are appealing to investors, and some are not as of interest. There is no clear reason on why, yet the position of investors is that they like California, and know little more, than Colorado. 4E has helped investors identify deals throughout the industry in effort to show that ALL states are important.